The Right Product Sells Itself

In his book dotcomology, Evans believes that customers are his goods. When you join an affiliate program, you buy traffic from other sites and pass them onto your partners for a profit. In his book you’ll learn all about affiliate programs. He’ll show you how to build them, how to select your partners and how to turn your traffic into cash. But traffic is just one kind of product on the web. Information products are some of the greatest money-makers currently churning up dollars on the Net. And anyone can create an information product.

Imagine you know how to build a bookcase from scratch. That already makes you a lot more knowledgeable. Maybe one person in a thousand will want to know how to build the kind of bookcase you know how to build. If you’re not a well-known carpenter, no publishing company is going to touch you. It’s just not worth the effort.

On the Internet, one person in a thousand gives you a potential market of approximately 340,000 customers (and that number is growing all the time). If you write a book and sell it online for just $10 per copy you could make as much as $3,400,000. All you have to do is tell people what you know and tell them it’s out there. And that costs next to nothing. Information sells like crazy online. In fact, I sell a $47 e-book all day long. The profits from that single e-book could provide a comfortable living for me and my family all by itself. But who wants to stop at one profit stream when you can create multiple streams of automated income on the Internet? Not him. The system he used to earn multiple streams of income on the Internet.

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